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Article review Essay Example | Topics and Well Written Essays - 500 words - 6

Article survey - Essay Example 1). A Mouse Resource Browser (MSR) was introduced, â€Å"a database of mouse databases that lists 217 freely accessible mouse assets under 22 classifications and utilizations a normalized database depiction structure (the CASIMIR DDF) to give data on their controlled vocabularies (ontologies and least data principles), and specialized data on automatic access and information availability† (Zouberakis, et.al., 2010, standard. 1). The talk quickly acquainted the need with accomplish the authors’ distinguished target and advanced by proffering the plan, usage and openness of the proposed database. The MRB which was the focal point of the article was portrayed as â€Å"the front-finish of a social, completely standardized PostgreSQL database, and is a run of the mill Java EE application that follows the MVC engineering design, producing three straightforward layers: the Enterprise JavaBeans (EJB) layer, the middle of the road Session layer and the interface/web layer† (Zouberakis, et.al., 2010, standard. 5). The general substance of the article was clarified in more noteworthy detail regarding the executives, conveyance and structure. Similarly, an online survey was intended for curatorial purposes. A few delineations and graphical portrayals were given to outline the MRB design and to delineate the online reactions, curatorial data, ontologies, and availability, among others. At last, a conversation of the proposed MRB’s valuable commitments to researchers and experts in the fields of hereditary qualities and biomedical sciences was obviously clarified; and the wellspring of financing was fittingly recognized. The creators were viable in accomplishing their goal to â€Å"provide valuable data to both seat researchers, who can without much of a stretch explore and discover all mouse related assets in a single spot, and bioinformaticians, who will be furnished with interoperable assets containing information which can be mined and integrated† (Zouberakis,

Best Practices for Mobile SEO

Best Practices for Mobile SEO Mobile search engine optimization (SEO) has been a hot topic in the marketing industry for quite a while. The talk has finally become extremely relevant, as studies continuously show mobile search is overtaking desktop searches.But what is mobile SEO and could your business benefit from it? This guide will answer those questions and provide you a set of best practices for mobile SEO. Hopefully with the help of this guide, you can finally join in on the digital revolution. © Shutterstock.com | PureSolutionIn this article, we will start with 1) what mobile SEO is, and continue then with 2) why mobile search engine optimisation matters, and 3) the key areas to focus with mobile SEO.WHAT IS MOBILE SEO?One of the reasons companies find mobile SEO so difficult is the lack of understanding of the practice in the first place. This isn’t just a problem of not doing your homework. If you go up to SEO marketing experts and ask them to define SEO, you’ll probably end up with a number of answers.Webopedia gives the term a great overall definition. It states:“Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in search results page of a search engine (SERP) including Google, Bing, Yahoo and other search engines.”While the essence of SEO is the use of tactics that improve the company’s ranking on a search engine, the different tactics you can use to do so vary greatly. There’s no one-way of achieving a higher ranking and companies often need to apply multiple different strategies to achieve the desired results.You might be wondering whether it matters what the company’s ranking is. Consider your own online searches as an example. You probably type in the keywords you are looking for and most likely click one of the pages on the first result page. Therefore, you want your business to be among to top results, otherwise people might not ever find you. As a small business it is unlikely people directly come to your website. If you can boost your search engine ranking, you are more likely to present your business for new customers.The tactics you use to boost your company’s rank depend a bit on your industry. The most obvious option is to improve the use of keywords, which are the words people often use to search for a product or service such as yours. You then have plenty of ways to enhance the use of video, p ictures and even your social media for further ranking improvements.How mobile SEO differs from typical SEO?Considering the above, it might seem odd to have a separate mobile SEO strategy. But if you’ve ever browsed websites on your mobile device, you’ll know how important it is for websites to be mobile-friendly.Mobile SEO essentially helps your site to ensure the website and its design is usable with a mobile device. This can ensure mobile users don’t just skip your content because it’s too difficult to read or browse through.Furthermore, just as your website can recognize the device the viewer is using to look at the website, so can the search engines detect it. In fact, Google has ensured mobile-friendly websites enjoy an advantage in search results, so you certainly don’t want to skip this opportunity to boost your rankings.In addition, people’s way to search for content is different for mobile devices to desktop computers and laptops. This means your website might need to slightly adjust the use of keywords to ensure mobile users also find your page.One of the crucial differences between SEO and mobile SEO is the emphasis on localization. Mobile phone searches are often done on the go and therefore, by localizing your content, you can greatly enhance the chances of people near your shop to find you.WHY MOBILE SEARCH ENGINE OPTIMISATION MATTERSIf you aren’t still convinced about the usability of mobile SEO, the below statistics should change your mind. The global use of mobile phones is increasing rapidly and mobile marketing is changing search engine marketing for good.The Mobile Marketing Association published a study in 2013, which predicted the mobile marketing boom would generate $400 billion in returns within the next five years. Furthermore, the global number of smartphone users is likely to hit six billion by 2020.According to data by Simply Zesty, mobile data consumption has increased by 83% in the last few years. In 2014, people sp ent, on average 1.4 billion minutes online, which is an increase of 400% to time spent online in 2010.Mobile traffic amounts to 60% of all search activity, with mobile search accounting for 48% of all Google searches. This, if anything, shows what a massive opportunity mobile SEO for business.But the sheer number of mobile searches shouldn’t just convince you. In the end, for your business, the consumer activity counts for more. But data show customers don’t just prefer to spend more time online on their mobiles, they actively use this time for making shopping decisions.Alchemy Viral’s data shows around 90% of mobile searches result in an action, including a visit to the business or the purchase of a product. Shopping on your mobile is becoming much more commonplace.The rise of smartphone has provided consumers more opportunities to be smart and to carefully consider their purchasing decisions. This is highlighted by the fact that around 60% of people who own a smartphone, che ck the product on the device before buying it.People are increasingly busy and always on the move these days, partly thanks to smartphones. Nevertheless, you can now easily do your grocery shopping with your mobile while waiting for the train or send your mother flowers on the last minute, even if you are off to a holiday!Quite interestingly, this preference for browsing on the mobile phone might actually be a good thing for companies’ marketing efforts. YuMe and IPG Media Lab conducted a study that showed people are more receptive to marketing when in public. In addition, the smaller the screen people use to watch ads, the better they will remember the marketing message later on.So not only are people using mobile phones more, your marketing message might be getting through to the customer better. This gives an additional bonus to optimizing your content for mobile phones.But in the study, the ads were naturally optimized for each screen size, so you cannot simply forget about op timization. If you’ve browsed a non-mobile-friendly website on your smartphone, then you know how frustrating it can be. The person viewing your website must be in dire need of your service not to give up and look for a mobile-friendly website instead.The above stats show, if a business wants to survive in today’s world, it cannot overlook mobile SEO. Therefore, it’s a bit of a surprise to find there are still plenty of companies with non-mobile-friendly websites.If your business is still part of this group, you need to step up and change your strategy for optimization. With the below strategies, you can create your business a sound mobile SEO strategy.THE KEY AREAS TO FOCUS WITH MOBILE SEOWhen you start looking into mobile SEO, your mind will be flooded with different strategies and ideas. There are countless ways to optimize your content, but not all of them are as good.In fact, there are certain practices that are outright bad and are most likely going to get your website p unished by the search engines.The below set of practices will offer you the best route to good quality mobile SEO. They form the basis of a solid mobile SEO strategy and by implementing them in your company’s website, you will boost your search engine visibility in an instant.Optimize content for performanceTake a look at your website and try using it on a mobile phone. You’ll instantly notice how the user experience differs, when you are using the site with your fingertip and the screen size is smaller.It is essential to start by optimizing your content with the device in mind. A touch screen device makes it hard to press small navigation links and therefore, you want to streamline your service to accommodate vertical menus, for example.You also need to pay close attention to the navigation on the site. Since the screen is smaller and the ability to browse is more limited, you must have the most important and popular sites behind a touch of a button (or screen!). Google Webmast er Tools is great for finding out how many instances of pages, which don’t consider the path of the user’s fingers, you have on the site.In most instances, the above can be achieved by developing a revamped site specifically for mobile search. Make sure you don’t achieve this by simply scaling down the desktop version of the website. This is an easier route, as you are simply tweaking around the website, but it won’t provide as effective results as redevelopment.Overall, you have three different routes for optimizing your website for mobile. It might be a good idea to go for a combination of these and implement them all, but even starting with one can boost your search engine ranking. You can:Make your website responsive â€" as mentioned above, this will detect the visitor is using a mobile device and will then adjust the layout accordingly.Enable dynamic serving â€" a more complex approach, which means the design detects the device and loads the appropriate content onto tha t device.Have a mobile URL â€" you can simply have a sub-domain for mobile users. This means your mobile users are redirected to the mobile site.One of the important elements you need to look at are possible videos and images on your site. Make sure the visual content is responsive, so that it scales to the optimal size for different devices. The most important thing to do is remove Flash from the site. For example, iPhones don’t render Flash at all and Android devices respond to it very slowly.In addition, pop ups are an ultimate no-go for mobile sites. Make sure you avoid these as much as possible.Once you’ve done optimizing the content to fit the mobile device and tweaked the navigation to suit the touch screen models better, you need to test the site’s performance. Things such as page loading times are essential because a slowly loading site can mean you lose customers.According to one study, 74% of mobile site users leave the page if it hasn’t loaded in five seconds. Th e same study claimed a one-second delay could amount to $1.6 billion in annual losses for online merchants.What makes loading speed on mobile sites trickier is the way they connect to the Internet. You need to remember smartphone connections can be slower to desktop connections, although the speed is improving a lot with the rise of 4G.Focus on localizationGoogle’s statistics show 50% of mobile searches happen with local intent. Localization is therefore a crucial part of mobile SEO.Your website must use plenty of local keywords. For example, instead of using “a cake factory” keyword as part of your content, opt for “a New York cake factory” instead. You’ll also want to make sure each site has your address details to boost local ranking.Add as much detail about your business as possible. You want to include the full address, with postcode or zip code, as well as include possible opening times and contact numbers. Google’s mobile search provides this information for top searches, for instance.Finally, you can also enhance your localization by joining local community pages and other such organizations. These could be yellow pages-type of websites, but also local chamber of commerce groups or industry groups. Local citation cites such as Google Listings and Yelp, among others, are also crucial.Link building opportunities are a big part of good mobile localization. Guest blog in local community websites, co-operate with local small businesses or get your business featured in the local media. All of these activities can boost your search engine ranking.Keep track of mobile keywordsAs mentioned earlier, the way people search changes when they switch from a desktop to a mobile phone. If you’ve optimized your website for keywords before, you want to make sure you check the mobile keywords to optimize the content on the mobile site.There are two big differences to searches on the mobile. These are:Mobile searches tend to be shorter â€" people often use shortcuts on the phone and keyword selection is much more restricted. Tail phrases tend to be on the point and short.Mobile searches are more localized â€" as the above section showed, people’s searches become local in nature on the mobile. This is because many use the phone to find businesses when they are on the go, especially if they are in a new place or part of the town.The Google Keyword Tool is still one of the best ways to find relevant keywords and it has a way to search for mobile keywords. You should also make sure to track mobile keywords on your site. The Google Webmaster Tools allow you to adjust the search query settings to track mobile keywords. This will give you great insight into what people are looking for on your site.When it comes to keywords, you must remember to avoid practicing the so-called keyword stuffing. The keywords you use must come naturally from the content and the type of business you are. Do not overuse keywords and stuff them on your site in an inorganic manner. This could result in search engines punishing your site, not to mention that people can quickly spot the difference between real information and keyword stuffing. Aim for socializationThere’s another final difference influencing mobile SEO strategies to general SEO: social media. Mobile users are more likely using their phones more to be connected with, not just their inner circle of friends and family, but also the wider world. Mobile phones are used for social engagement and your mobile SEO strategy should reflect this.When you are adding content to your mobile-friendly site, you want to ensure it has this social-factor to it. Is the content entertaining? Could it be shared with friends and family? Keep these questions in mind when developing and adding content.You should also pay close attention to making it easy to share the content from your website. Mobile-friendly sites should have simple, easy-to-click buttons for social media sharing, such as Facebook a nd Twitter.There are examples of retailers who have nailed this social-first approach. If you venture into Macy’s mobile site, you can see each product can easily be liked and shared via social media, for example.Consider going down the app routeThere’s also an alternative approach to mobile SEO, which you should keep in mind. Depending on the type of business you have, as well as the products and services you offer, developing a mobile app might be another route to take. This doesn’t necessarily mean you should not optimize your website for mobile, but that you also utilize the power of the app and direct your mobile customers to it whenever you have a chance.An app can offer a much better user experience for your customers and in its own way also boost mobile SEO. But you also need to be careful not to block search engine crawlers from spotting your mobile-friendly site by using an interstitial page to alert guests of the available app.Furthermore, remember that an app and a mobile-friendly website often serve a different purpose. Applications are perfect for situations where the customer will want to visit the site multiple times. Apps are therefore resources or business tools for the user. Mobile banking apps could be an example of this. It makes more sense to develop an app for online banking rather than a mobile-friendly site.Think carefully whether the intent of your customers visiting your site could be better served with an app or a mobile site. For many businesses, an app is not the answer, but you definitely want to develop one if your customers would effectively benefit from it.

The Pathway Of Cancer Cells Essay - 1687 Words

Cancer cells are characterized by unlimited cell growth, inefficient apoptosis and excessive anabolism. The process of becoming cancer cells includes gene activation, micro-environmental changes and metabolic reprogramming. All of which compound upon one another and lead the cancer cells to continue with their overwhelming growth and activity. Malignant cancer cells invade and destroy organ infrastructure and replace it with disorganized and damaging cells. (1) The metabolic preference of cancer cells is wide ranging with cervical and glioma cells maintaining a normal oxidative phosphorylation and others exhibiting the switch to glycolysis. (2) This metabolic switch exhibits the adaptation to environmental changes and the tumor’s energy needs and activity. Overall, the carcinogenic process that defines each malignant tumor determines the metabolic profile of the cells. For the purpose of examining the metabolic switch, this paper will focus primarily on the Warburg principle w ith only slight examination of other cancer cell metabolic profiles. The Typical Cell Metabolism In a typical cell, the mitochondria works to provide the cell with adequate energy (in the form of ATP) in a well organized system. This system takes the glucose from the body and through glycolysis breaks it down to pyruvate, releasing 2 ATP. The products of glycolysis then enter the mitochondria, and are decarboxylated and attached to coA. Acetyl-coA can then enter the Krebs’s cycle. The Krebs cycle isShow MoreRelatedBiological Chemical Pathways And Its Effect On Cancer Cells Essay1516 Words   |  7 PagesA cancerous cell must adapt to various biological chemical pathways and modify itself to impose its malignant behavior not only in humans but as well as in other species. The authors, Douglas Hanahan and Robert A. Weinberg points out six significant variations in cell physiology that leads to the composition of most of these cancerous cell. The cell autonomy in growth signals, insensivity to growth-inhibitory signals, avoid apoptosis, endless replication, angiogenesis sus tainability, as well as neighboringRead MoreGenetic, Biological, Chemical Pathways, And Modification Of Cancer Cells Essay1498 Words   |  6 PagesA cancerous cell must adapt to various biological, chemical pathways, and modify it to impose its malignant behavior in human’s cell. The authors, Douglas Hanahan and Robert A. Weinberg points out six significant variations in cell physiology that leads to the composition of most of these cancerous cell. The cell’s autonomy in growth signals, insensivity to growth-inhibitory signals, circumvent apoptosis, endless replication, angiogenesis sustainability, as well as neighboring tissue invasion alongRead MoreHerbal Based Remedies Against Prostate Cancer875 Words   |  4 Pagesdiseases including cancer. Triterpenoids have promising anticancer activities. Triterpenoids have been reported to display anticancer activities against a myriad type cancer, without any cytotoxic effect in normal cells [17-21]. They also demonstrate antitumor efficacy in animal models of cancer [18, 21] The overall purpose of the study was to determine the therapeutic potential OAME, a tr ¬iterpenoid derivative, against prostate cancer, particularly the hormone-insensitive cell line PC-3Read MoreBreast Cancer Essay992 Words   |  4 Pagesdeveloping breast cancer, there presence alone does not always result in breast cancer. The two genes that are indicative of breast cancer are BRCA1 and BRCA2. However, these genes are not the only indicators of breast cancer, although, there presence carries the greatest chance of development. The other genes that also serve as indicators of possible breast cancer are CHEK2, PTEN, TP53, PALB2, STK11, and CDH1. These genes are extremely significant because the presence or absence of a mutation formRead MoreProtein : The Normal Function Of The Target898 Words   |  4 Pagesgene regulating the cell formations and a transducer particle for the developmental processes such as neuroblast specification and segmentation.1 In Wnt Signall ing Pathway, the DVL 1 protein works by binding to C-terminus of frizzled receptors and transduce the wnt signal in both canonical and non-canonical pathway.2 These pathways activation lead to the accumulation of beta catenin protein in the cell which known to have important roles in proliferation and formation of the cells.2 1.3.How has theRead MoreCauses And Effects Of Micrornas729 Words   |  3 Pages(Griffiths, 2004; Griffiths et al., 2006), and in human breast cancer there are 133 miRNAs were identified. MiRNAs control messenger RNA expression and which are frequently dysregulated in malignant tumors (Le Ma et al., 2007). Amplification of chromosomal regions encoding oncogenic miRNAs is consequently up-regulate oncogenic miRNAs, which silencing or inhibit tumor suppressor genes (Pfeffer et al., 2004). One study shows CD44+/CD24=low cell populations from breast tumor tissue confirm the features ofRead MoreLung Cancer : The Highest Mortality Rate1688 Words   |  7 Pagespublished by the Center for Diseases and Control, Lung Cancer has the highest mortality rate in the US than any other cancer type. In 2011, about 156,953 people died from the disease as about 207,000 cases of ailing lung cancer patients were diagnosed that year. This number is set to see an increase over the years if adequate care i n research is not given .Song described Lung cancer, as Non-Small Cell Lung Cancer (NSCLC) and Small Cell Lung Cancer (SCLC) with the former being responsible for about 85%Read MoreThe Role Of Inflammation And Cancer On Cancer Essay1604 Words   |  7 PagesBackground The role of inflammation in cancer The primary development of cancer results from the increase in proliferation of an aggregation of cells in a specific location in the body. Cancer also develops in three phases: initiation, promotion, and progression, which becomes important when explaining the role inflammation plays in its growth. Inflammation has a large part in the development and progression of the cancer and these contributions are eminent. These studies that have shown the relationshipRead MoreDislodged Cell Essay1174 Words   |  5 PagesDislodged cells undergo a Special type of cell death named anoikis based on loss of cell – matrix interaction mediated by intrinsic and extrinsic apoptotic pathway. In intrinsic pathway after cell-ECM detachment, BH3-only proteins (Bim and Bid) stimulate Bax and Bak pro-apoptotic proteins oligomerization and pore creation in mitochondrial outer membrane. Because of these pores, cytochrome C and SMAC/DIABLO proteins will be release from mitochondria into the cytosol. U ltimately apoptosome complexRead MoreMulti Drug Resistant (MDR) for Cancer Management852 Words   |  3 PagesMulti-Drug Resistant (MDR) is an influential impediment during successful cancer management however, Customary chemotherapy has still left the most common treatment against many cancers. Genetic and epigenetic events can associate with innate or acquired MDR which often come together to make some essential biochemical alterations for MDR emersion[1]. Among numerous anti-cancer drugs, Gemcitabine (dFdC; di-fluorodeoxycytidine) is a deoxycytidine analogue with ribonucleotide reductase (RNR) inhibition

The Causes Of The Salem Witch Trials Of 1692 - 700 Words

Salem Witch Trials DBQ How would you feel if your life was ruined just because you were considered unfit for society? This is exactly what was going on during the Salem Witch Trials of 1692. Prior to the trials, there were witch hunts that caused global unease mainly to Protestant societies. King Philip’s War also contributed to this unease by pushing people from the east coast and into Puritan towns. These towns had misogynistic male leadership, depriving many people of humanity because they had to live under unrealistic expectations. This leads to the question of what led to the mass destruction of faith, hope, and trust in the town of Salem, Massachusetts. Factors that motivated the Salem Witch Trials of 1692 were the†¦show more content†¦From 1675-1678, King Philip’s War pushed a variety of people into Salem which caused a division between the east and the west. The east wanted to join a neighboring city while the west wanted nothing to do with other people and the rest of the world. Because of this, a pattern began to form where the west was made up of mainly accusers and the east was made up of those accused of witchcraft (Doc F). Because of this pattern, it can be assumed that in Ann Putnam’s Deposition, Ann Putnam came from the west while the minister came from the east, considering the fact that Putnam was the accuser and the minister was the accused (Doc C). Finally, the Salem Witch Trials of 1692 was influenced by the fear of the devil. Back in Europe, global witch hunts were occurring. The idea of witches was then imprinted into the minds of the Puritans. This causes men to believe that women would have sex with the devil and because they had sex with the devil they were bewitched (Doc D). Because of this, if you were accused during the Trials, the only way to save yourself was to confess guilt (Doc B). That was how freaked out they were! So, it is easy to assume that the fear of the devil was a key influence of the Sa lem Witch Trials. Similar to the Salem Witch Trials of 1692, McCarthyism struck fear into the lives of many. This fear could tempt you into convicting someone who was a friend or even a close family member. Because of the Red ScareShow MoreRelatedSalem Witch Trial Hysteria Essay818 Words   |  4 PagesTwenty people were put to death for witchcraft in Salem during the 1692 Salem Witch Trial Hysteria. In The Crucible, a woman, Elizabeth Proctor, gets accused of witchcraft by a young girl by the name Abigail Williams, who just so happens to be having an affair with Elizabeth’s husband, John. Once John finds out Abigail accused his wife, he starts trying to find proof that all of these young girls are pretending that they are being hurt by these older women, just so that they will be hanged. The officialsRead MoreSalem Witch Trials1478 Words   |  6 PagesThe Salem Witch Trials of 1692 were a series of trials in which twenty-four people were killed after being accused of prac ticing witchcraft. These trials were caused by different social climates of the area including the very strong lack of a governor, the split between Salem Village and Salem Town, and the strict puritan lifestyle during the time period. Tituba, the black slave, was a foreigner from Barbados. Her role in society was to take care of Mr. Parris’s family. Tituba’s situation contributedRead MoreThe Salem Witch Trials Of 16921281 Words   |  6 PagesThe Salem Witch Trials were a sequence of hearings, prosecutions, and hangings of people who were thought to be involved in witchcraft in Massachusetts. These trials occurred between February 1692 and May 1693(The Salem Witch Trials, 1692. ). The Trials resulted in the execution of twenty people, in fact, most of them were women. The first of the trials began in several towns in the Province of Massachusetts Bay, such as Salem Village (currently known as Danvers), Salem Town, Ipswich, and Andover(SalemRead MoreMany Years Ago People Have Wonder About Witches And What1348 Words   |  6 Pageswonder about witches and what they do. Salem, Massachusetts held one of the biggest witch trials in history since 1692 but yet have never found the rea-son why it was started in the first place. Researchers have discovered some information about those witches throughout the years. Still they have not figured out what was the whole rea-son behind the trials in 1692 and after those trials a lot more trials were more secretive unlike the Salem witches tri-als in 1692. New England, home of the biggest witchesRead MoreThe Salem Witch Trial Hysteria Of 1692879 Words   |  4 PagesThe Salem Witch Trial hysteria of 1692 caused 20 people to be hung or pressed to death and 4 perished in jail. In addition, 200 people in Salem were accused of being witches. On June 10 of 1692, Bridget Bishop was charged with practicing witchcraft and she was also accused of bewitching her husband to death. The result of her not confessing was that she was hung to her death. All of this frenzy started in the house of Samuel Parris. His daughters were consumed by the bizarre tales told by their IndianRead MoreThe Crucible By Arthur Miller1358 Words   |  6 PagesArthur Miller in 1953. The movie story deals with the Salem, Massachusetts hysteria in 1692 with an irrational fear of the devil. Witch hunts and false accusations resulted. Trials took place and resulted in the hanging and associated death of more than 20 people and the false imprisonment of many others. B. The Salem witch trials were a series of hearings and prosecutions of people accused of witchcraft. â€Å"From June through September of 1692, nineteen men and women, all having been convicted ofRead MoreThe Causes of the Salem Witch Hunt Essay925 Words   |  4 PagesThe Causes of the Salem Witch Hunt Many American colonists brought with them from Europe a notion in witches and an intrigue with alleged manipulation with the devil. During the seventeenth century, people were executed for witchcraft all over the colonies, chiefly in Massachusetts. Various of the accused were women, inducing some recent historians to recommend that charges of witchcraft were a way of dominating women who endangered the present economic and social orderRead MoreEssay about Witchcraft in Salem1406 Words   |  6 PagesWitchcraft in Salem In the past, the word Salem has always been somewhat synonymous with the infamous witch trials. Thanks to works such as Arthur Miller’s â€Å"The Crucible†, many people find it hard not to envision a community torn apart by chaos, even though Miller’s play was not so much about the witch trials but instead a commentary on the rampant McCarthyism going on at the time he wrote it. Paul Boyer and Stephen Nissenbaum, however, see a very different picture when the Salem witch trials are mentionedRead MoreThe Salem Witch Trials Essay1349 Words   |  6 PagesBefore 1692, the supernatural was a part of people’s everyday normal life. This is so as people strongly believed that Satan was present and active on earth. Men and women in Salem Village believed that all the misfortunes that befell them were the work of the devil. For example, when things like infant death, crop failures or friction among the congregation occurred, people were quick to blame the super natural. This concept first emerged in Europe around the fifteenth century and then spread toRead MoreThe Main Causes Of The Puritans In The Salem Witch Trials1527 Words   |  7 Pagesâ€Å"You’re a liar! I’m no more a witch than you are a wizard! If you take my life away, God will give you blood to drink!† This testimony is one out of the several given during the Salem Witch Trials which has become known as one of the mass hysterias to ever occur in American history. In 1692, individuals known as Puritans settled among a small village named Salem in what is now known as Massachusetts. The Puritans spent the beginning years of their settlement confronted with epidemics such as famine

Ikea Case Free Essays

The market was primarily split between low-en and high-end retailers. Low-end retailers primarily focused on offering a wide array of merchandise including furniture on the basis of low prices. Aside from tight margins as part of a low-pricing strategy, there were also several â€Å"small-store retailers† targeting college students and other consumers with constricted budgets. We will write a custom essay sample on Ikea Case or any similar topic only for you Order Now Most of these stores were inconsistent with the environment ND displays portrayed, further contributing to poor inventory management practices and below-par customer service. On the other hand, high-end retailers carried either single brands or multiple brands as part of their product portfolio. Most high-end retailers employed expensive sales executives and focused more on offering value-added services including (but not limited to): measurement and product selection, customizable designs for complete makeovers, product delivery and installation, high number of SKU stemming from a base product, and even relocation of old furniture. Quality and service was the basis or these types of sellers, constantly reminding customers that their products would last a lifetime and that going through the installation hassle could easily be avoided. 2. When furniture titan KEA finally consolidated its business strategy in the US by the mid-ass, customers where typically defined as well-traveled, sophisticated yet practical in taste, likely risk-takers, technologically-savvy, and connoisseurs of fine food and wine. Customers at KEA look for a shopping experience that fulfills and exceeds their expectations by finding multiple types of furniture and other compliments (I. . Technician, decorations, etc) that are practical and can accommodate a â€Å"good-living† standard. Aside from fulfilling the need for new furniture, customers at KEA also valued complimentary services offered at the stores such as childcare facilities, on-site Scandinavian restaurants, and customer-service help desks for shopping assistance. KEA open-e nded states to its customers that they won t find a wide variety of same product SKI-I s in different colors or finishes, instead they have room only for what is considered necessary to furnish homes in unique, modern, and stylish ways. . KEA s competitive advantage features a well-defined supply chain strategy that allows for cost-saving opportunities when sourcing raw materials, streamlining packaging and shipping, negotiating In bulk with manufacturers, and promoting a self-service concept at store level. All these Initiatives translate Into lower prices for finished goods that customers prefer. The main disadvantages of KEA are centered on lower-quality furniture that doses ‘t last as long as other high-end more expensive products. Also, KEA furniture is not suitable for people who plan on moving or relocating as the pieces that make a perfect example of what W. Chain Kim and Rene ©e Unbroken coined a â€Å"Blue Ocean† company. The company’s target market is considered to be niche but at the same time oriented at covering the masses and being high-volume, low-price retailers. The customer experience is unique and cannot be easily copied by other competitors. Sticking to Scandinavian-styled furniture helps distinguish KEA from traditional furniture stores while at the same time being distinctive and predictable. Blue Ocean companies such as KEA employ Continuous Improvement practices that allow for ewe styles and designs of furniture to be made available while on the lookout for cost reductions and price saving opportunities for consumers. 5. In order for KEA to continue and sustain its growth strategy and high success worldwide they have to place special emphasis to the following recommendations: a. Expand the customer base outside of established markets such as Europe and North America and target emerging economies that are also looking for inexpensive, practical and stylish ways of equipping their homes and offices. . Offer complimentary assistance for assembling furniture at an additional cost in order to attract higher-end customers who do not want to partake in the tedious task but are willing to pay a premium for the service. Specialized carpenters and contractors should be carefully selected and trained according to company standards. This allows for furniture to last longer and surv ive relocation needs. C. Continue growing in POS (points of sale) in order to cover less-populated areas in current operating countries while increasing market share and widening the consumer’s preference for the brand. How to cite Ikea Case, Papers

Santiago Bernabeu free essay sample

Real Madrid is the most successful soccer club in the world. The Spanish team was nine times champion of Europes most important tournament, the UEFA Champions League. Real Madrid is also one of the richest sport clubs in the world. This team is known for signing the best players of the world. This Spanish club is also known for having the most luxurious and modern stadium in the world. Over time, this stadium has become a historical monument of the city of Madrid. Since the Bernabeu’s construction, a rumor has spread that this stadium comes alive when Real Madrid plays. The Santiago Bernabeu stadium is Real Madrid’s most important trophy. Santiago Bernabeu, who started playing for Real Madrid at a young age, later became president of Real Madrid. He was known for being a charismatic and caring person. Bernabeu wanted to build the best soccer stadium of all times. We will write a custom essay sample on Santiago Bernabeu or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In 1944, his dream started to shape up; the construction of Real Madrid’s stadium began. Santiago Bernabeu named the stadium after his name. After its foundation, almost every team in Europe wanted to play Real Madrid only to visit the Bernabeu. Through years, the Bernabeu has gained so much popularity that has been chosen as a historical monument in Madrid, Spain. The Santiago Bernabeu perfectly fits Real Madrid’s image, displaying its wealth and power. The Bernabeu stadium is well known for intimidating the players who play against Real Madrid. Real Madrid wins 9 out of 10 matches that are played at the Bernabeu. This stadium can comfortably hold 90 thousand people. Teams that have played at the Bernabeu have declared that the Bernabeu has some kind of energy that affects the rival team’s performance in a negative way. President Bernabeu created a sort of talisman for Real Madrid. Today, the Bernabeu is more than a stadium; it has become the home of every Real Madrid fan. People who visited the Bernabeu compared it with the Coliseum for being a big and intimidating structure. Real Madrid has been known for having the best facilities in the world, but the Bernabeu is beyond all of them. Each year, this stadium is modified and refurbished to serve people’s commodities. It is true that for several years the Bernabeu has been abandoned because of an economical crisis in the mid 70s, but later on, after collecting money from fundraisers, Santiago Bernabeu has shaped the stadium even better. The Santiago Bernabeu Stadium is located in one of Madrid’s most privileged locations; there is no stadium in the world that is best located than the Santiago Bernabeu. Real Madrid has invested around one billion euros in the past 5 years only to maintain it clean and keep the grass humidified. But, it has worth investing that kind of money in the Bernabeu. The stadium, like the club itself, is continually expanding. Every team in Europe respects this stadium, they all fear to play in this stadium because they know that there is no way out at the Bernabeu. When Real Madrid players come out of the tunnel, especially when the stadium is full; it’s not only intimidating, but also scary. The Bernabeu is also well known for being host of the best European matches that have been ever played in the history of the UEFA Champions League. Santiago Bernabeu had an insane passion for his team and club. For the Real Madrid fans, Santiago is everything; he was a player, coach, manager and then president. He created everything that the fans are proud of over several decades; Real Madrid owes him everything they are today. Santiago Bernabeu is the spiritual father of Real Madrid. He is the only president to ever create Spain’s only aristocrat club. Elegant and full of vitality, he governed Real Madrid for many decades. The Santiago Bernabeu located in the heart of Madrid, is continually growing and making history. Real Madrid has been definitely the team of the Spanish people; Real Madrid is known for having won many cups and titles, but people cannot forget that the Santiago Bernabeu stadium has been the major attraction from this team in the past century. Its is true that Real Madrid is the team of all the Spaniards because the majority of Spaniards support Real Madrid, not only because it’s the team with the most wins, but because they can familiarize with the Santiago Bernabeu.